Brand Image & Brand Associations
The importance of brand image and its associations. Traditionally, brand image is attributed to a brand's logo, which is the most direct...
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Pompeu Marketing Club
Mar 7, 20212 min read
Subconscious Marketing
Understanding the nature of subconscious decision making allows marketers to develop the adequate strategies to trigger attention People...
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Pompeu Marketing Club
Feb 8, 20212 min read
The Bizum Revolution
How has Bizum managed to outperform its competitors and build a differentiation strategy. "Don’t worry, I’ll pay. Just send me a Bizum”....
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Sergio Aladid
Jan 31, 20213 min read
BITCOIN: THE CURRENCY OF THE FUTURE?
Bitcoin, the world's most common and well-known cryptocurrency, has been increasing in popularity. Bitcoin is a digital currency created...
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Emiliano Cortés
Jan 24, 20213 min read
Live streaming marketing
How ‘video marketing’ has naturally been evolving towards a more direct and close marketing strategy. The BOOM of the century In a...
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Pompeu Marketing Club
Jan 24, 20213 min read
Heura, a solution to meat industry pollution?
Heura bets on traditional marketing and uses an original advertising banner to launch a public debate on the environmental impact of our...
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Rocio Pozo
Sep 23, 20202 min read
Netflix segmentation
Audience analysis and content personalization according to the buyer persona. Being a platform aimed at consumers with a very wide age...
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Enrique Martín
Sep 23, 20203 min read
¿Qué es el marketing? Una charla con David Sánchez
David Sánchez es creador de contenido y gerente de redes sociales, con prácticamente 10 años de experiencia en el sector, ha pasado por...
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Rocio Pozo
Sep 14, 20203 min read
The Fashion Week revolution with Amazon
With the current situation, all events in the world have to adapt, Madrid Fashion Week is one of the first to do so. It is a different...
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Rocio Pozo
Sep 9, 20202 min read
Push or pull your customers?
You have probably been surfing the Internet or watching tv recently. Have you noticed those ads that you don't understand why they are...
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Enrique Martín
Aug 6, 20202 min read
Apple stock rises and its marketing shines
Apple stock has not stopped rising, not even the pandemic can put a stop to the revenue growth. Apple's marketing team has big say in...
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Pompeu Marketing Club
Jul 31, 20201 min read
Nike created the best Covid-19 Ad
Nike has done it again and I already lost count of all the times I have said it in this blog. I am really amazed at the masterpiece I...
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Maria Claudia Serrano Trujillo
Jun 27, 20203 min read
Anna Bertoldini: How is working as a brand employer in Glovo?
Anna is a globally experienced marketing professional. The first thing we could tell about her is how strong her is passion for marketing...
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Pompeu Marketing Club
Jun 16, 20201 min read
Brands go political: RYANAIR
Ryanair positioned itself against Brexit campaigning under the name "FLY HOME TO VOTE REMAIN" which consisted of a fixed price of €...
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Pompeu Marketing Club
Jun 9, 20201 min read
Eye-tracking: The key is our gaze
What is eye-tracking? It is about neuromarketing most concretely the method of Eye-Tracking, an example of it could be Toyota showroom....
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Pompeu Marketing Club
Jun 9, 20201 min read
PEPSI: "Live for now moments anthem".
Do you know what the most valuable asset of brands and companies is? - Of course, is their reputation They must keep this as best they...
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Pompeu Marketing Club
Jun 6, 20203 min read
Entrevista a FARES KAMELI: Marketing y Managing Director con más de 20 años de experiencia
Fares Kameli es un profesional del mundo del marketing y el E-commerce que actualmente trabaja como líder en procesos de Transformación...
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Pompeu Marketing Club
Jun 5, 20202 min read
Product placement
Real case based on Sex and the City (film) with Manolo Blahnik & Mac What is Product placement? This technique was born on the USA at the...
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Pompeu Marketing Club
Jun 4, 20202 min read
UTILITY MARKETING: Johnson's Baby case
Brands, businesses and even customers have already made marketing an essential thing to move forward. It is for that abundance and...
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Rocio Pozo
Jun 4, 20204 min read
Claudia Álvarez especialista en marketing digital IED, nos cuenta su experiencia profesional.
Claudia estudio ADE en la UPF Barcelona, empezó a trabajar como Marketing Assistant en su tercer año de carrera. Desde entonces lleva ya...
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