How ‘video marketing’ has naturally been evolving towards a more direct and close marketing strategy.
The BOOM of the century
In a digital world in which technology has a very important role in our life and most of the tasks we do require to be connected, it is safe to say that the human dependance on technology has exponentially increased over the years.
By 2020, the number of internet users has grown to 4.540 million, which is more than half of the world’s population. With that fact being pointed out, a lot of doors have opened for companies to explore and elaborate different digital marketing strategies to make these users engage with their products and services. As well as technologies have been evolving since they were invented, the digital market has been in a constant state of flux and change. Nowadays, digital marketers must find ways to keep up with this change and huge competition to not get left behind in this race to get consumers. With it, live streaming marketing has emerged to stay.
Is live streaming really a thing?
Did you know people is more likely to watch a video rather than read a webpage or a blog? Every year the amount of video content consumed increases, which has led to video and live streaming features from different social media platforms like Facebook, Amazon, Youtube or twitch. There are a lot of influencers or successful youtubers who live streaming almost every day and are watched by thousands of people, some of them reaching over a million of simultaneous viewers. That is one of the reasons why live streaming marketing is a very powerful way to attract thousands of potential customers all at once, and reach out to people that brands could not even know that they could be interested.
Different studies point out live videos are viewed three times longer than standard videos and one of the benefits of this type of marketing is that buildsbetter relationships with consumers. Live streaming is much more interactive than a regular video, and with different streams, a brand can show its personality, assist consumers live and position itself as a very accessible and easy to get in touch with brand.
Moreover, live videos can generate an extra engagement and visibility that allow companies to build trust and credibility among its potential consumers. Conversing with consumers in real time and interacting with them can create a strong bond that could be recompensated with the gain of a loyal customer base that is engaged with the brand.
We cannot end this report without mentioning that all the benefits of live streaming marketing can be easily multiplied by directly workingwith influencers. Getting an influencer actively involved as a host, the audience will be more likely to tune in and the live video will probably multiply its viewers.
The future is now
Live streaming marketing is a very powerful tool to attract new consumers and nowadays is one of the most used marketing strategies. The huge competition among companiesand the constantevolution of the consumer’s preferences is making more difficult to attract new consumers and not get left behind.That is why this strategy is so powerful, it allows to build a relationship and increase engagement with the consumer. The present and the future of digital marketing goes through a live streaming marketing that will definitely be used by many more companies this year.
Analysis: Lau Pujadas
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