Apple stock has not stopped rising, not even the pandemic can put a stop to the revenue growth. Apple's marketing team has big say in its success, but how can we define it?
Tor Myren, Apple’s vice president defines it as:
“It is every hour, every day in every store around the world, all over 500 stores, we teach people how to draw, and to code or taking better photos. […]
He continues saying: I’m here to talk about marketing, but the first thing I have to say is I fell like a bit of a charlatan up here for a couple of reasons:
Much of our marketing is our product
I’ve only been in Apple for three and a half years, and Apple has been killing it since 1994, literally […]
So, it’s really fun. It’s really f*** hard.”
When it comes to defining their strategy, it is very hard. They are incredibly dynamic, fast, and adaptable. However, there are some common points on each of them:
Media is art. It will be their platforms over ads.
The strategy is a sacrifice. Try to define it is a non-sense.
Make it simple: Its product is for everyone, so all of them have to understand what they transmit.
Creativity: to be remembered you have to broke up the rules
Be human: The firm is more than a product or a brand. It goes beyond that.
Apple has been changing marketing rules for 35 years. Its marketing goes beyond what it means, beyond what it is.
Apple plays by the rules, like its newest release iPhone SE perfect for a recession and a change in consumer trend. They acted fast bringing a 13% growth sales in one of the worst economic crises in the decade.
but apple also does not follow the rules and have made historical campaigns. Advocating for the power of people, for us, for you. Connecting in a way that goes beyond emotional marketing.
Keep us close. We will continue posting amazing articles about success and not so successful stories.
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