Nike is the best player, how they do it?
Nike, the best marketing player Introducing the Halo effect A "halo effect" occurs when a company or product finds marketing success due...
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Pompeu Marketing Club
May 28, 20201 min read
What shortage is?
Do you remember that typical phrase "People value things more when they're about to lose them"? It occurs because we think that "if...
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Pompeu Marketing Club
May 28, 20201 min read
Entrevista con Andrea, Community Manager y especialista en Inbound Marketing en dos empresas
Andrea Muñoz estudió marketing y actualmente trabaja como Community Manager y especialista de marketing en dos empresas: Velca (marca...
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Sergio Aladid
May 21, 20202 min read
BADOO SUPPORTS LGTB+ RIGHTS
#17Mupf🏳️🌈 #UPFsafespace May 17 marks International Day against #LGTBIphobia, and at PMC we are not left out. The International Day...
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Pompeu Marketing Club
May 8, 20202 min read
Adidas and Parley: From threat to thread
Emotions. What a deep and powerful thing. And Adidas knows how to play with them. With its new advertisement, Adidas has managed to...
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Pompeu Marketing Club
May 8, 20202 min read
Coca-Cola: Taste that feeling
The emotional marketing tools It's essential to humanize the brand, to connect with people through feelings; it makes the viewer feel a...
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