Emotions. What a deep and powerful thing. And Adidas knows how to play with them.
With its new advertisement, Adidas has managed to humanize the brand by showing a clear message: they are here to defend a clean sea. It involves critical topics such as reduce pollution by reusing plastics.
How they did it?
With strong storytelling and the fascinating visual content, which are emotional marketing tools that affect us directly, Adidas knows how to cause positive feelings in people. By watching this advertising, they let know viewers that they are concerned about a global problem, and they are willing to renovate their products.
Of course, the results of humanizing a brand by showing their concern about our planet has enormous benefits. Improvement in reputation takes a prominent place, which leads to an increase in the brand recommendation and wide dissemination of the brand’s message. Let’s look at Adidas advertisement closely. At the beginning of the advertisement, they use black and white to transmit the negative conception of throwing residues into nature.
Then, it continues with a bottom marine sound that gradually becomes a sound of uncertainty in which we see the consequences of pollution. But, Adidas shows us the process it performs to produce clothes and shoes made of plastic and indestructible residues accompanied by the rhythm of the music and the increasing volume.
In the last part of the advertisement, they use a beach of crystal clear water and a lot of vegetation silent to show us this is how we need to keep the beaches clean and calm. As it shows, emotional marketing is a powerful tool brands use to connect more deeply with their clients.
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